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Advanced Digital Marketing & Growth Strategies

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About Course

In today’s digital era, businesses need more than just a website to thrive—they need effective marketing strategies that drive traffic, engagement, and conversions. This Advanced Digital Marketing & Growth Strategies course is designed for entrepreneurs, marketers, freelancers, and professionals who want to master digital marketing techniques and scale businesses successfully.

With a structured, hands-on approach, you will learn the latest trends, tools, and tactics in digital marketing—ranging from SEO and PPC advertising to content marketing, AI automation, and online reputation management. Whether you’re looking to launch your own brand, grow an existing business, or kickstart a career in digital marketing, this course will equip you with industry-relevant skills and practical knowledge to achieve real results.

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What Will You Learn?

  • Build and manage professional websites using WordPress.
  • Master SEO techniques to improve search engine rankings.
  • Launch high-converting Google Ads and PPC campaigns.
  • Create and schedule engaging social media content.
  • Design targeted Facebook, Instagram, LinkedIn, and Twitter ads.
  • Use influencer marketing and content storytelling for brand growth.
  • Develop email campaigns and automation funnels for nurturing leads.
  • Build an affiliate or dropshipping business from scratch.
  • Leverage YouTube and video SEO for visibility and monetization.
  • Analyze performance with Google Analytics and tracking tools.
  • Optimize sales funnels through A/B testing and heatmaps.
  • Integrate AI tools and chatbots for automated marketing.
  • Prepare freelance portfolios and land digital marketing projects.

Course Content

Digital Marketing Fundamentals (2 Hours)
This module introduces learners to the world of digital marketing. It highlights the importance and growing demand for digital skills in modern businesses. You'll understand the key differences between digital and traditional marketing and explore the various career paths in the digital ecosystem. It's designed to build a strong conceptual foundation before diving into more technical areas.

Website Planning & WordPress Basics (6 Hours)
You’ll learn how to plan and build a fully functional website using WordPress. Topics include domain name selection, web hosting, SSL setup, and WordPress installation. You’ll also explore how to design pages, customize themes, and install essential plugins. This module is crucial for establishing your online presence and forms the base for future digital marketing applications.

Search Engine Optimization (SEO) (12 Hours)
This in-depth module covers all aspects of SEO. Learn how to perform keyword research, implement on-page strategies (like meta tags and internal linking), and build off-page authority through backlinks. You’ll also explore technical SEO elements like site speed, mobile optimization, and structured data. The module includes local SEO strategies and practical site audit techniques to improve website visibility on search engines.

Google Ads & PPC Advertising (10 Hours)
Master the art of pay-per-click advertising through Google Ads. You’ll explore different ad types (Search, Display, Video), set up campaigns, choose the right bidding strategies, and optimize ad performance. Learn how to monitor metrics like CTR, quality score, and conversion rate to maximize ROI. This module is ideal for those aiming to drive targeted traffic quickly.

Social Media Marketing (12 Hours)
This module provides a practical overview of social media marketing across platforms like Facebook, Instagram, LinkedIn, and Twitter. Learners will explore profile optimization, content creation, engagement strategies, paid advertising, and analytics. It also covers influencer marketing, community building, and storytelling techniques. The module wraps up with real-world case studies and hands-on strategy development.

Content Marketing & Blogging (8 Hours)
Dive into the art and science of creating content that converts. Learn how to write SEO-optimized blogs, create engaging multimedia content, and build a content calendar. Discover blogging platforms, tools for writing and editing, and techniques to repurpose content across channels. This module also focuses on content distribution strategies and analytics to measure performance.

Email Marketing & Automation (6 Hours)
Explore email marketing from strategy to execution. Learn how to craft compelling email campaigns (newsletters, promos, welcome emails), segment audiences, and use automation tools like Mailchimp and ConvertKit. The module includes drip marketing workflows, list-building techniques, compliance (GDPR/CAN-SPAM), and performance tracking through open/click rates.

Affiliate & Influencer Marketing (6 Hours)
Learn how to drive revenue through affiliate programs and influencer collaborations. Discover different types of affiliate models (CPS, CPL, CPA), platforms (Amazon, CJ, vCommission), and how to track affiliate performance. In the influencer section, learn how to find suitable influencers, negotiate contracts, co-create content, and analyze campaign ROI.

YouTube Marketing & Video SEO (8 Hours)
Harness the power of YouTube as a marketing tool. Set up and optimize your channel, create engaging video content, and implement video SEO techniques like tags, thumbnails, and captions. You’ll also learn about monetization options, YouTube advertising formats, audience targeting, and content strategies like Shorts and community building.

Google Analytics & Data-Driven Marketing (6 Hours)
Learn to make marketing decisions backed by data. This module covers the setup and navigation of Google Analytics, understanding user behavior, tracking conversions, and setting goals. You’ll explore custom reports, dashboards, UTM tracking, and audience segmentation. Integration with Google Ads for remarketing is also covered.

Conversion Rate Optimization (CRO) & Sales Funnels (6 Hours)
This module teaches how to optimize websites and campaigns to convert more visitors into customers. Topics include understanding sales funnels (AIDA, TOFU-MOFU-BOFU), creating high-converting landing pages, and A/B testing. You’ll also explore heatmaps, session recordings, lead generation tactics, email nurturing, and CRM tools integration.

E-commerce & Dropshipping Business (8 Hours)
Explore how to launch and manage an online store. Learn the essentials of e-commerce models (B2C, B2B), product-market fit, payment gateways, and legal formalities. You'll build stores using Shopify or WooCommerce, and dive into dropshipping—finding suppliers, evaluating products, and creating high-converting product pages.

Online Reputation Management (ORM) & Branding (6 Hours)
Build and protect your digital brand. Understand brand identity, consistency across digital touchpoints, and using SEO and content marketing for branding. Learn to handle online crises, manage reviews, use monitoring tools (Google Alerts, Brand24), and respond to negative feedback professionally.

AI & Automation in Digital Marketing (4 Hours)
Discover how AI is transforming marketing. Explore AI tools for content writing, SEO, design, and video creation. Learn about chatbots for customer interaction, and how automation tools (HubSpot, Zoho, Zapier) streamline email sequences, sales funnels, and data handling—improving efficiency and personalization.

Freelancing & Digital Marketing Job Opportunities (6 Hours)
Empowers learners to monetize their skills through freelancing. Learn how to create a freelance identity, find clients on platforms like Upwork and Fiverr, and build a professional portfolio. The module covers bidding strategies, building trust through testimonials, managing payments, legal basics, and how to grow sustainably in the digital gig economy.

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